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Teaching Learners How To Develop Their Personal Brand

Personal branding is about communicating and presenting one’s unique promise of value. It’s an essential skill that must be learned, not only to facilitate seeking employment opportunities, but to help one navigate professional transitions throughout their working life. But for most job seekers, developing and communicating their brand is extremely challenging. Educators and workforce professionals must be empowered to guide their learners through a process that makes personal branding easier to understand and implement. This course describes a structured, practical approach to helping learners communicate who they are, what they can do, and how they can add value in the workplace, through offline and online methods.

*The course contains multiple done-for-you resources for download and use with learners.